Industries We Serve
General Retailing
John Farr has given seminars and media planning to nearly all facets of retailing including: “DIY’s”, drugs stores, mass merchant discounters, departments stores, and top retail companies such as DQ, Taco Bell, Burger King, and Arby’s.
He has been a featured speaker at the Food Merchants Institute (FMI), National Grocer's Association (NGA), as well as the Consumer Electronics Show (CES), the tanning salons association (Smart Tan/ITA, The Association of Blockbuster Franchisees (ABF), the Video Specialty Dealers Association (VSDA), Entertainment Merchants Association (EMA), The Independent Dealers Entertainment Association (iDea), The American Video Association (AVA) and countless other associations and retail organizations.
All mass merchandisers today has to make the leap to an “added value” philosophy of providing shocking levels of customer responsiveness (Thank you Tom Peters) with examples of over the top service especially during those moments of truth when the customer and his or her money is on the line.
No longer are the days when retailers don’t have to be customer engaging and only have to be open! The amount of competition seen and unseen today swarms around every retail company and their outlets.
Brick and mortar competition pales in comparison with the attack from Internet offerings and next day services. Amazon became a multi-billion dollar success story by micro marketing to consumers in the face of the fortune 500 retail behemoths. Today’s retail customer is a consummate devotee of better, faster, cheaper. John’s seminars stress the still exciting opportunities for retail companies and their individual outlets to still capture the consumer one at a time and then keep them even I the presence of the on-line insanity!