Maximize your Marketing Muscle
"Designing or redesigning your paths to consumer's hearts and their cash is a result that John has accomplished for 38 years!"
In 1970, John worked on his first marketing campaign, with a recording artist named Freda Payne. Freda's "Band of Gold" became a top 5 hit nationally and with that John had entered the world of music marketing campaign management. From groups such as Blood Sweat and Tears to the Bee Gee's, "Saturday Night Fever" to Michael Jackson's "Thriller" and hundreds of groups and individual recording artists, John helped guide the regional successes and, as Director of the Entertainment division of Target Stores, the national successes of many recording music stars. Included in those years were "Tears For Fears", "The Scorpions" and "Wham". But the music industry has been only one of the many he learned his craft of integrated marketing communication.
In the Pizza industry, John has media planning for franchisees of Pizza Hut, Domino's, Papa John's, Little Caesar's, Godfather's, Papa Murphy's and nearly every national or regional pizza chain as well as hundreds of locally owned independents.
In the tanning industry, John had guided the effective marketing strategies of Sun Tan City, one of the fastest growing and most dynamic tanning salon industry players as well as dozens of local market leaders. Among these are Ultimate Beach tan in Milwaukee, Premiere Tan in Evansville Indiana, Celebrity Tan in Wisconsin, and Instant Tan in Pittsburgh.
View our sample marketing ideas for Tanning Salon owners.
If your marketing needs solid strategic marketing campaing management and a experienced and savvy negotiator for cheaper rates and more added value, John Farr is the un-rivaled king of added value negotiation.
John Farr will stretch your ad budgets to give you consistent and meaningful targeted demographic reach and frequency with his media buying service.