Industries We Serve

Video Game Industry

The Video game industry had it's ups and downs for many years. John Farr has worked, managed and created customized marketing solutions thru most of it's business cycles for nearly 25 years.

In 1983 John joined the Target stores management team and help guide the chain OUT of a game generation that was failing in those days. Selling off more than a million pieces of "Atari" game carts at $7 each was a quite a memorable event. Fact was that in 1983, it looked like the game business had a very dim future. There were too many different platforms and few games that created "game aholics" like there are today.

But then Nintendo, Sony and Microsoft created new generations of interactivity with their three different platforms and shocked every game "expert" with their ability to all competitively exist. Aiding that was the enormous number of new generation games, their dramatic graphics and the substitution of game discs for cartridges.

In 1996 John's consulting corporation, The Power Group, became a licensee of Electronic Arts, the nation's largest video game seller. Their goal was to provide recently released EA titles as promotional sales pieces at below retail prices. This was done with newspaper organizations, The Video software Association's video rental store network and dozens of other cross promoting clients.

With the new generations of games came new opportunities for distribution network design and rental of video games became a first option for most gamers and most game titles.

In 2001 John provided his consulting services to Rentrak, the nation's largest revenue sharing entertainment software company. Their objective was to construct the first nation wide revenue sharing option for all Independently owned Video rental stores. That work put John together with every major and minor video game publisher and the execution of game distribution contracts with 19 different game publishers. John' most recent effort with video games was the construction of the distribution network for Imagination DVD Games led by their mega hit video game, "Deal or No Deal". That network included agreements with Target Stores, Wal-Mart, Anderson News, Kmart/Sears, Best Buy and all of the major video store distributors.


John knows the video game industry and John knows how to market and sell them!